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Friday, March 18, 2011

OPI Featured in Dell's New SWITCH by Design Studio Launch‏

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Lacquer Up Your Laptop!

OPI Featured in Dell’s New SWITCH by DESIGN STUDIO Collection

OPI’s I’m Not Really a Waitress and La Paz-itively Hot are now launching as interchangeable lid options in Dell’s SWITCH by Design Studio for InspironTM R laptop users!   Now, tech-loving fashionistas can switch their laptop lid instantaneously, alternating between OPI’s classic red and pink hues!
“We’re very happy to be continuing our partnership with Dell,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “For the new SWITCH by Design Studio collection we are starting with two of our signature shades.  Pink and red are classic, feminine colors, and we love that now you don’t have to choose between the two!”
            The OPI SWITCH by Design Studio lids are two of the 25 interchangeable lids from Dell offered for the new InspironTM R laptops.  Additionally, there are over 30 existing OPI color options for permanent lids in the Dell Design Studio for the Dell XPS models
The interchangeable OPI color options will be available starting March 17, 2011, for $49.99 per device. Select OPI colors will be available in the coming months at select Dell retailers nationwide.

About OPI
OPI Products Inc., the world leader in professional nail care, is renowned for its range of innovative products, including its 200+ fashion-forward Nail Lacquer shades.  OPI Nail Lacquers contain no DBP, Toluene, or Formaldehyde.  For more information, call 800.341.9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

About Dell Design Studio
Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that gives individuals nearly unlimited potential to turn their laptop into a work of art. The easy-to-use and intuitive Design Studio was introduced in December 2008 and quickly gained popularity. Design Studio offers more than 300 creative and colorful personalization options and now there will be 25 Switch by Design Studio options.


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